Onbe

Impact Summary

TL;DR (Recruiter Scan)

• Led design of enterprise cross-border payout workflows for global fintech users

• Reduced task completion time and operational friction

• Improved accessibility and clarity across complex financial flows

• Increased adoption of international payout features

Overview

Role: Product Designer
Timeline: 2024–2025
Focus: Enterprise fintech, accessibility, workflow efficiency

I led the design of Onbe’s global cross-border payout experience, enabling enterprise clients to manage international payments with greater clarity, confidence, and efficiency. The product served users operating in regulated, high-risk financial environments, where accuracy and accessibility were critical.

The challenge was to simplify complex workflows without compromising compliance or control.

Problem

Enterprise users struggled to complete cross-border payouts efficiently due to:

• Dense information architecture and inconsistent navigation

• High cognitive load when reviewing payment details

• Limited accessibility support for keyboard and screen-reader users

• Unclear system states that increased hesitation and error risk

These issues slowed task completion and reduced trust in the platform.

Research & Insights (Approach)

To understand where users experienced friction, I:

• Analyzed usage data, heatmaps, and support tickets

• Conducted usability testing with global users across regions

• Audited the experience against WCAG accessibility standards

• Collaborated with product and engineering to understand compliance constraints

A key insight emerged:

Users needed clearer structure and feedback to confidently complete high-stakes financial actions.

Solution

I redesigned the payout experience to prioritize clarity, accessibility, and confidence.

Key improvements included:

• Simplifying payout flows by reducing unnecessary steps

• Establishing a clearer information hierarchy for financial details

• Standardizing navigation and system feedback patterns

• Improving form accessibility, contrast, and keyboard navigation

Design decisions focused on reducing cognitive load while maintaining transparency and control.

Validation & Results (Impact)

Design changes were validated through usability testing and post-launch analysis.

Results included:

• Reduced task completion time

• Increased user satisfaction scores

• Higher adoption of cross-border payout features

• Improved accessibility compliance across workflows

The redesign helped users move faster while feeling more confident in their actions.

Reflection

This project reinforced the importance of accessibility and clarity in regulated financial products. Thoughtful simplification can improve both usability and business outcomes without sacrificing compliance.