Meta Platforms

Impact Summary

TL;DR (Recruiter Scan)

• Redesigned an internal enterprise tool used by operational teams at Meta

• Reduced user errors and improved task efficiency across complex workflows

• Simplified dense interfaces while preserving power and flexibility

• Improved internal user confidence and adoption

Overview

Role: Product Designer
Timeline: 2022
Focus: Internal tools, efficiency, error reduction

I led the redesign of an internal enterprise tool at Meta used by operational teams to manage complex, high-volume workflows. The tool supported critical internal processes, and even small usability issues had outsized impacts on efficiency and accuracy.

Because the product was internal-facing, the challenge was not visual polish, but clarity, reliability, and scale.

Problem

Over time, the tool accumulated UX debt that made everyday tasks harder than necessary.

Key issues included:

• Dense, overloaded interfaces with unclear priorities

• Ambiguous controls that led to frequent user errors

• Inefficient workflows that slowed experienced users

• Limited affordances for error prevention or recovery

As usage scaled, these issues increasingly impacted productivity and trust in the system.

Research & Insights (Approach)

To understand real usage patterns, I focused on observing how the tool was used in practice.

I:

• Interviewed internal users across different roles to understand daily workflows

• Identified high-frequency and high-risk tasks where errors were most costly

• Mapped end-to-end user journeys to surface redundancies and friction

• Audited existing patterns to understand where inconsistency caused confusion

A key insight emerged:
Users didn’t need more features — they needed clearer structure and better feedback.

Solution

I redesigned the tool to reduce cognitive load while maintaining its flexibility.

Key improvements included:

• Reorganizing layouts around primary tasks instead of system architecture

• Simplifying information hierarchy to surface the most important actions

• Introducing clearer system states and feedback to prevent errors

• Standardizing components to improve consistency and learnability

Design decisions focused on helping users move faster with greater confidence, especially during repetitive or high-stakes tasks.

Validation & Results (Impact)

The redesigned experience was validated through internal reviews and usability testing.

Outcomes included:

• Reduced user error rates

• Faster task completion for core workflows

• Improved confidence and adoption among internal teams

• A more scalable foundation for future feature development

Even incremental improvements translated into meaningful efficiency gains at scale.

Reflection

This project reinforced the importance of investing in internal tools. When internal users are supported with clear, thoughtful design, the impact compounds across teams and systems.

Designing for enterprise environments requires restraint, empathy, and a deep understanding of how work actually gets done.